Technology-Led iGaming Platform Integrates Advanced Sportsbook and Native Horse Racing Product to Scale International Operations
iGaming platform provider Betable has announced a strategic partnership with prominent sportsbook provider Delasport to bolster its sportsbook capabilities and support operators launching and scaling betting brands across regulated international markets. Demonstrating immediate scalability, the integration is already fully live across eight distinct operator brands.
Modular Integration and Native Horse Racing
Through this collaboration, Delasport’s advanced sportsbook technology has been embedded directly into Betable’s modular platform. This integration combines Betable’s existing casino, player account management (PAM), CRM, payment processing, compliance, and operational infrastructure with a high-performance, localized betting product.
A standout component of the rollout is Delasport’s fully embedded horse racing product. Unlike conventional setups that redirect users externally, horse racing sits natively within the sportsbook environment, providing a seamless player journey across the shared wallet, bet slip, and player account. Additionally, the sportsbook features extensive sports coverage, real-time in-play capabilities, personalized recommendations, sophisticated risk management tools, and proprietary betting features designed to maximize revenues and margin performance.
Executive Commentary
Highlighting the strategic significance of the alliance, Warren Jacobs, CEO of Betable, stated:
“Sportsbook is an important part of Betable’s growth strategy and of the proposition we offer our operator partners. Delasport gives us a strong, modern sportsbook product with the local relevance required for markets such as the UK. Its embedded horse racing experience is particularly valuable, but just as importantly, the technology integrates naturally with our wider platform. Our operators can deliver a joined-up player experience across casino and sportsbook while retaining the flexibility to launch new brands, enter new markets and adapt their proposition as they grow.”
Echoing this enthusiasm, Oren Cohen Shwartz, CEO of Delasport, added:
“We are proud to partner with Betable and support its operator partners’ sportsbook growth in the UK and beyond. Betable has developed a strong, scalable platform and has a clear understanding of what operators need to compete in demanding markets. With eight brands already live, the partnership demonstrates the scalability and strength of the combined proposition. Together, we deliver a superior Sportsbook experience, combining native horse racing with smart personalisation, tailored recommendations, real-time engagement and distinctive betting features designed to drive engagement and retention.”
The partnership serves as a cornerstone of Betable’s broader global strategy to deliver a scalable, multi-vertical platform capable of supporting operators across Europe, North America, Latin America, Africa, and Asia without the friction or expense of rebuilding underlying technology for every new territory.
