Brazilian Association of Games and Lotteries Expands Social Footprint by Supporting Sao Paulo’s Renowned Inclusive Sports Initiative
The National Association of Games and Lotteries (ANJL) has officially announced a new sponsorship agreement with Juventus APAC, the amputee football team representing the traditional Clube Atlético Juventus in the Mooca district of São Paulo. The squad competes at both national and international levels in major competitive tournaments for amputee football.
According to ANJL President Plínio Lemos Jorge, the collaboration underscores the association’s commitment to social initiatives and highlights sport as a powerful vehicle for social inclusion and human development. The partnership demonstrates how the regulated betting industry can actively contribute to diversity and support athletic programs that foster equal opportunity.
Inside Juventus APAC and Its Competitive Scope
Juventus APAC currently comprises 27 athletes who have undergone amputations or live with congenital malformations, supported by a dedicated professional coaching staff. The team participates in a wide array of prestigious competitions, including:
- The São Paulo Championship
- The Brazilian Championship
- The Copa do Brasil
- The Libertadores
- The Amputee Football Club World Cup
Beyond elite competition, the initiative extends far beyond the pitch, running community programs across schools, hospitals, corporations, and public spaces to drive personal development and social transformation through football.
The partnership was facilitated by K4S, a growth strategy and business development firm specializing in high-value sports partnerships. K4S collaborated with 4Performance, whose branding will also feature prominently on the team’s newly unveiled official match jerseys.
ANJL’s Broader Role in Brazil’s Regulated Betting Market
Founded in 2023, the ANJL serves as an advocacy voice for businesses operating within Brazil’s official games and lotteries sector, championing responsible gaming and market integrity. Its membership roster includes prominent operators and service providers such as Aposta Ganha Loterias, Fast Gaming, OiG Gaming Brazil, Ana Gaming Brasil, Esportes Gaming Brasil, LBBR Aposta de Quota Fixa, Lucky Gaming, Reals Brasil, Gamewiz Brasil, BETBR Loterias, Versus Brasil, SorteNaBet Gaming Brasil, ODDSGATE Brasil, Upbet Brasil, and EBAC.
By extending its support to Juventus APAC, the association bridges the regulated betting industry with grassroots athletic inclusion, reinforcing its dedication to transparent market development and impactful community stewardship in Brazil.
