Official Betting Partner Restructures Relationship to Continue Community Initiatives and Fan Experiences
Brentford FC has announced a major five-year partnership renewal with its long-term partner, Hollywoodbets. The agreement secures Hollywoodbets’ position as the club’s official betting partner ahead of what will mark their seventh consecutive season working together.
Hollywoodbets has been a cornerstone of Brentford’s journey through the Premier League, initially joining as a back-of-shirt partner during the club’s promotion-winning 2020/21 campaign before stepping up as the principal front-of-shirt partner starting in the 2021/22 season.
Fan Engagement and Community Support
Beyond traditional branding rights, the extended partnership focuses heavily on delivering memorable experiences for Brentford supporters. Fans will continue to enjoy exclusive perks, such as training ground tours, first-team meet-and-greets, and play-on-the-pitch opportunities at the annual Hollywoodbets Supporters’ Cup hosted at the Gtech Community Stadium.
Furthermore, the new five-year agreement expands support for the Brentford FC Community Sports Trust via the Hollywood Foundation. Collaborative community projects will build upon past successes like the Hollywood Heroes initiative, which honors local volunteers and youth coaches across west London with VIP hospitality experiences and dining with senior club leaders.
Executive Commentary
Adam Ward, Head of Partnership Services at Brentford FC, stated:
“Like Brentford, Hollywoodbets are ambitious and are always thinking long term. We are very fortunate to have them as a partner and their commitment to the club over the years has been remarkable. Entering our seventh year proves the strength of the relationship and I’m very pleased to see that Hollywoodbets continues to share our commitment to making a positive impact within both our communities.”
Devin Heffer, Brand and Communications Manager for Hollywoodbets, added:
“The Hollywoodbets team has loved every moment of our journey with the Bees, and we are incredibly excited to be extending our partnership for another five years. While our logo may no longer feature on the front of the jersey, the Brentford crest remains firmly on our hearts. We are particularly looking forward to the community projects ahead through the Hollywood Foundation and Brentford FC Community Sports Trust, while continuing to create memorable experiences for the loyal fans who have made us feel so welcome over the past six years.”
