Industry Veteran Tasked with Scaling Commercial Operations, Sales, and Strategic Partnerships Globally
Aloplay has officially announced the appointment of Alon Eshed as its new Chief Commercial Officer (CCO). In his new role, Eshed will spearhead the company’s sales, marketing, and account management functions as Aloplay scales its international growth strategy.
The strategic appointment follows a period of accelerating momentum for the company, marked by an expanding global footprint that includes a recently secured gaming license in South Africa and ongoing partner network growth across Latin America and other emerging regions. Eshed will take full ownership of Aloplay’s commercial strategy, strategic partnerships, and client portfolio expansion in new markets, bringing more than a decade of specialized business development and commercial leadership experience in iGaming B2B partnerships.
Executive Commentary
Alon Eshed, Chief Commercial Officer at Aloplay, stated:
“Strong technology alone doesn’t win operators – plenty of providers have that. What convinced me about Aloplay was the ambition behind it: not to be another platform on a shortlist, but the partner operators build their business around. They don’t need a supplier relationship where the conversation stops once the integration is signed. They need a partner who understands their business, adapts to their needs and is genuinely invested in helping them grow. That’s what we’re building here, and I’m looking forward to what comes next.”
Uri Cohen, CEO at Aloplay, added:
“We’re delighted to welcome Alon to the team. Technology gets you a seat at the table, but it’s the people and partnerships around it that turn a platform into a lasting relationship – and that’s where we’re investing as we grow. Alon shares that belief, and he’s the right person to help us build it alongside our operators.”
Looking ahead, Alon Eshed’s leadership in commercial strategy is expected to further solidify Aloplay’s position in key emerging markets as the company continues to forge deep, long-term partnerships with global operators.
