Blurify Appoints Łukasz Wala as New Product Lead

by Dimitri Dimitrov Published on August 12, 2026
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Łukasz Wala, smiling in a textured t-shirt against a dark background featuring the "openora by Blurify" branding and text reading "New Product Lead at Blurify".
Key Takeaways
⏱ 2 min read
1
Strategic Appointment — Blurify has appointed Łukasz Wala as Product Lead to manage product development and portfolio priorities
2
Openora.ai Development — Wala's remit includes driving the evolution of Openora.ai to align directly with operator requirements and real-world AI business use cases
3
Industry Background — Wala brings extensive leadership experience from his previous roles as COO at game provider Mirraculus and Head of Projects at createIT.com

Software Development Company Focuses on Bespoke iGaming Technology and Openora.ai Evolution

Blurify, a software development company specializing in bespoke technology solutions for the iGaming industry, has announced the appointment of Łukasz Wala as its new Product Lead. In this role, Wala will oversee product development across Blurify’s portfolio, working alongside teams and partners to evaluate opportunities and establish development priorities. His core remit includes steering the continued evolution of Openora.ai, which will be developed closely in line with operator needs.

Prior to joining Blurify, Wala served as Chief Operations Officer at game provider Mirraculus, where he guided the business from its initial concept to live operations with a portfolio exceeding 10 games. Additionally, he held senior positions at software development company createIT.com, culminating in his roles as Head of Projects and a member of its Executive Board.

Leadership Perspective and Industry Alignment

Commenting on his new appointment, Łukasz Wala, Product Lead at Blurify, stated:

“iGaming moves incredibly quickly, so developing products in isolation creates a real risk that the market has moved on by the time you are finished. You have to validate ideas early, stay close to operators and be prepared to adapt. This is a big part of what attracted me to Blurify. With Openora.ai, we have an opportunity to identify real business use cases for AI and develop the platform around them. My focus will be on understanding where operators see genuine value and helping turn that into a product that delivers.”

Adam Mateja, Co-Founder & CEO of Blurify, added:

“Łukasz brings a combination of product and commercial experience that fits well with where Blurify is heading. His experience taking products from concept to market will add another valuable perspective to the team and strengthen how we approach product development.”

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

Sources
1 source verified before publication. This news is an official press release that traces directly to official documents by Blurify. How we verify sources →
1
Blurify
Łukasz Wala, Product Lead at Blurify · Official Body Primary LinkedIn
"iGaming moves incredibly quickly, so developing products in isolation creates a real risk that the market has moved on by the time you are finished. You have to validate ideas early, stay close to operators and be prepared to adapt. This is a big part of what attracted me to Blurify. With Openora.ai, we have an opportunity to identify real business use cases for AI and develop the platform around them. My focus will be on understanding where operators see genuine value and helping turn that into a product that delivers."
https://www.linkedin.com/posts/blurifycom_blurify-just-got-a-bit-stronger-this-week-activity-7491048398528184320-QKxE?utm_source=share&utm_medium=member_desktop&rcm=ACoAADtlcbcBEQ8PpZsSrMmYZfWUAdMz5lTPJ7g ↗
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