Award-Winning Online Casino Brand Named Official Back-of-Shirt Sponsor
Sheffield Wednesday Football Club has announced a new principal partnership with award-winning online casino brand MrQ ahead of the 2026-27 Sky Bet League One campaign. Under the agreement, MrQ will serve as the club’s official back-of-shirt sponsor, featuring its logo across all first-team playing kits throughout the upcoming season.
The partnership unites Sheffield Wednesday with one of the UK’s fastest-growing gaming brands, bringing together two organisations focused on delivering memorable experiences. Beyond traditional shirt branding, supporters can anticipate unique activations across the season, including a first-of-its-kind experience at Hillsborough with details forthcoming.
Executive Commentary
David Bruce, Chief Executive Officer at Sheffield Wednesday, commented:
“We’re delighted to welcome MrQ to Sheffield Wednesday as a principal partner. As we continue to rebuild and develop the football club, attracting ambitious brands of this calibre is another important step forward. This partnership reflects the momentum we’re building across the business and our shared ambition to create a modern, progressive football club that delivers exceptional experiences for our supporters, partners and wider community.”
Adam Ryan, MrQ’s Chief Commercial & Marketing Officer, added:
“You don’t become Sheffield Wednesday’s new back-of-shirt sponsor, drop WAWAW into a press release and declare yourself part of the club. That isn’t how this works. ‘We’re All Wednesday, Aren’t We?’ means something because generations of supporters have made it mean something. Through the good years and the ones you’d rather forget. MrQ is proud to be on the shirt. Our job is to earn that place. We promise to bring entertainment, win or lose, and back the club through whatever comes next. Then, who knows. We do this right, and perhaps you’ll even let us say it.”
About MrQ
Established in 2018 by Savvas Fellas, MrQ is an independent, founder-led online casino licensed by the UK Gambling Commission. The platform builds its technology in-house to challenge traditional online casino norms, removing unnecessary hurdles and delivering a transparent gaming experience for its growing base of over 2 million players.
