Co-Founder of Bede Gaming Joins Agency to Drive Global Expertise Where Streaming, Sport, and Gaming Intersect
Brothers & Sisters has appointed gaming entrepreneur and investor Michael Brady as President of Gaming. In his new role, Brady will spearhead the agency’s gaming sector expertise globally as it pursues strategic opportunities at the intersection of streaming, sport, and gaming.
Executive Perspectives
Matt Charlton, Chief Executive Officer at Brothers & Sisters, stated:
“Michael is hugely experienced and smart, with proven success across multiple businesses, and his specialist knowledge of the gambling and gaming sector will be vital to both us and our clients.”
Michael Brady, the newly appointed President of Gaming, added:
“I am thrilled to be supporting ambitions to grow Brothers and Sisters in the gaming industry. I’ve already been blown away by the combination of unique creativity and cutting-edge technology on display. I look forward to demonstrating their original brand of storytelling to the international gaming and sports industries.”
The agency’s strategic hire comes at a time when traditional advertising and creative agencies are increasingly seeking to bridge the gap with interactive entertainment audiences. By leveraging Brady’s extensive network, investment background, and deep operational experience across prominent gaming ventures, Brothers & Sisters is well-positioned to scale its creative footprint and deliver tailored storytelling campaigns to major players within the international gaming and sports landscape.
