Betway Parent Company Reports Surge in Profit and Revenue, Driven by African Market Prioritization and Global Tournaments
Super Group has reported record financial results for Q2 2026, bolstered by trading during the FIFA World Cup 2026 and strong performance across its core geographic markets. The NYSE-listed parent company of Betway experienced a significant turnaround in profitability during the first six months of 2026, posting an H1 profit of $208m (£154m), up substantially from $56m during the same period in the previous year. For the second quarter alone, a 2025 loss of $3m was turned into a profit of £123m.
Executive Commentary
Neal Menashe, Chief Executive Officer of Super Group, stated:
“The second quarter generated record performance across Super Group, marking all-time highs in Revenue, Adjusted EBITDA, deposits and wagering. While we maximized the commercial boost from the FIFA World Cup, these results once again demonstrate the core strength of our casino-led, diversified business model, disciplined execution, and highly durable customer base.”
Alinda van Wyk, Chief Financial Officer of Super Group, added that the “quality of our business continues to be demonstrated in our financial performance, as we delivered another quarter of record revenue, profitability and cash generation”.
“02 marked another record quarter for Super Group, reflecting disciplined execution, the enduring strength of our casino business, strong World Cup performance and our continued focus on high-return markets.”
Regional Performance and African Market Dominance
Africa continues to stand out as Super Group’s primary priority market and top revenue driver. Betway, which established a presence in South Africa in 2017 and expanded into countries like Botswana (where it leads via the Blask Index), saw remarkable growth across the continent.
- African Sportsbook Revenue: Rose from $138m to £186m in H1, and from $72m to $108m in Q2.
- African iGaming Revenue: Grew from $290m in H1 2025 to $391m, while Q2 figures increased from $156m to $202m.
- Total African Revenue: Climbed from $429m to $577m in H1, and from $228m to $310m in Q2.
Internationally, the Americas follow as the second-largest revenue driver, generating $395m in H1 (primarily from Canada following the company’s full exit from the U.S. market in July of the previous year). Meanwhile, European revenue grew solidly to $245m in H1 and $132m in Q2, while Rest of World revenue reached $67m for H1 and $36m for Q2.
Strategic Partnerships and Future Outlook
To maintain momentum following the World Cup, Super Group has secured a landmark partnership with Manchester United. The agreement places the Betway logo on the club’s training kits this season, aligning with Premier League regulations prohibiting front-of-shirt betting sponsors, and will place a key strategic focus on African markets to bolster global brand visibility.
