Major Operator Integrates FIRST.bet’s Sportsbook and Cactus Platform to Enhance Localized Offering
FIRST.bet has officially become the sportsbook provider for Betvip, one of Brazil’s most recognizable betting brands. Following a strategic move away from its previous supplier, Betvip is now live on FIRST.bet’s pricing, trading, and sportsbook product, delivered via the Brazilian-built Cactus platform.
Betvip has established its market position through cultural proximity and deep roots in regional sport and entertainment rather than media spending alone. To meet the high expectations of Brazilian football fans, the brand selected FIRST.bet for its specialized market design, which features deep coverage of both major leagues and state championships, localized bet-slip construction, and optimized performance for mid-range mobile devices on patchy connections.
Executing a High-Stakes Migration Without Interruption
Replacing a live sportsbook remains one of the most demanding operations a betting brand can undertake. Essential elements including player accounts, open positions, settled history, and the entire front-end user experience must be transitioned seamlessly without the customer noticing any change. Betvip successfully completed this complex migration to FIRST.bet cleanly, achieving zero disruption to players and no interruption to live trading activities.
Executive Perspectives
Tom Light, Founder and CEO of FIRST.bet, stated:
“Betvip knew exactly what it wanted from its sportsbook and made a deliberate decision to move. For a brand of this scale, changing sportsbook is a major decision. They trusted FIRST.bet to deliver a better product and execute the migration properly. We did both.”
Nathanael Alves Bezerra, CEO of Betvip, added:
“Betvip is one of the biggest names in Brazilian betting, and we did not get there by settling. Our players expect the best sportsbook in the market, and moving to FIRST.bet was how we made sure they had it. Ever since the move, the performance has spoken for itself.”
