Betting Brand Continues as Principal Partner and Men’s First-Team Shorts Sponsor
Norwich City has announced the renewal of its partnership with BetWright for the 2026/27 season. Following a successful first campaign as a principal partner, BetWright’s branding will once again appear on the back of the men’s first-team shorts throughout the upcoming campaign.
The renewed agreement ensures that the betting brand will continue to play an active role in the club’s partner programme, utilizing fan-focused activations and dedicated social media content to bring supporters closer to the club.
Executive Perspectives
Yarry Troshchey, Chief Marketing Officer at BetWright, stated:
“Year one was about introducing ourselves to the Canaries faithful and year two is about building on it. We’ve learned a lot about what resonates with this fanbase and we’ve got bigger plans for the season ahead; on the community side especially. Norwich is a club that gives back to its city and we want our partnership to reflect that on and off the pitch.”
Ed Turnham, Commercial Director at Norwich City, added:
“We’re pleased to extend our partnership with BetWright ahead of the 2026/27 season. The relationship has grown considerably during our first season together and we’re excited to continue building on that success. We look forward to seeing the BetWright logo on our men’s first team kit again, as well as supporting our purpose driven mission.”
