Expanding Partnership Across Men’s and Women’s Teams
Betano, Kaizen Gaming’s premium online sports betting and gaming brand, has renewed its partnership with FC Porto for an additional three seasons. Having partnered with the club since 2021, Betano will continue as FC Porto’s Main Sponsor through the end of the 2028/29 season.
Under the renewed agreement, the Betano logo will remain on the front of official match and training shirts for both the First Team and B Team. For the first time, the collaboration extends to FC Porto’s Women’s Team, which debuts in the top tier of Portuguese women’s football this season, with the Betano logo appearing on the team’s shirt sleeves.
Executive Perspectives
José Pedro Pereira da Costa, FC Porto’s CFO, stated:
“FC Porto is only as strong as its partners. It is through this mutually beneficial relationship, one that serves both our Club and our partners, that we have built, with trust and commitment, a partnership we are now renewing. Betano has been a key partner at several important moments, so we are delighted to extend our partnership until 2029. Far beyond its presence on the front of our shirt, Betano has played a decisive role in a number of Club projects, most notably Inzone, which is a source of great pride for us. And, of course, there are many other initiatives we have delivered together that have become part of the Club’s vitality, and which we are certain to continue developing over the coming years.”
Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, added:
“FC Porto has been an exceptional partner over the past five years, a period in which the club has won an impressive total of eight domestic titles, and we are delighted to extend this successful relationship until 2029. This renewal reflects the strong trust we have built together and our shared commitment to excellence, innovation, and delivering memorable experiences for fans. We are especially proud to expand our partnership to include FC Porto’s Women’s Team, supporting another important milestone in the club’s journey. We look forward to continuing to grow together, both on and off the pitch, while creating a positive and lasting impact for the FC Porto community.”
