Strategic Sports Sponsorship Aligns B2B iGaming Provider with 14-Time Bulgarian Football Champions
iGaming technology provider EGT Digital has officially finalized a partnership agreement to become an Official Sponsor of PFC Ludogorets. The alliance underscores EGT Digital’s dedication to supporting Bulgarian athletics and aligning its brand with premier sports organizations focused on excellence, innovation, and long-term sustainable growth.
As a 14-time champion of Bulgaria and a constant competitor across prominent European football tournaments, PFC Ludogorets stands as one of the country’s most decorated and successful sports franchises. The club’s operational model of high professionalism and consistent competitive success directly matches EGT Digital’s overarching philosophy toward international business growth.
The commercial agreement serves as a major pillar for EGT Digital’s ongoing marketing strategy, effectively strengthening its visibility within sports media while drawing direct attention to its proprietary Sportsbook product vertical. By pairing its name with a top-performing athletic brand, the technology supplier elevates its positioning as a reliable provider of innovative B2B software solutions for sports betting and gaming operators worldwide.
Partnership Strategic Alignment Profile
| Stakeholder Organization | Core Market Position | Strategic Partnership Objective |
| EGT Digital | Global iGaming technology provider | Boost international brand visibility and promote its expanding Sportsbook software vertical. |
| PFC Ludogorets | 14-Time Bulgarian Champion & European Competitor | Build sustainable club growth and leverage expert technical support to accelerate its digital transformation. |
Executive Commentary: Shared Ambitions for Sustainable Development
The leadership of both organizations emphasized the mutual benefits generated by combining high-level athletic success with cutting-edge digital infrastructure.
Vladimir Dokov, CEO of EGT Digital, stated:
“Partnering with Ludogorets is a great opportunity to strengthen the visibility of the EGT Digital brand while showcasing our Sportsbook solution. Ludogorets is a club that consistently delivers results and has a winning mindset, making it a natural partner for our company.”
Angel Petrichev, CEO of PFC Ludogorets, highlighted the technological importance of the deal:
“We are delighted to lay the foundations of this partnership, which is in line with the shared ambitions of our two companies for sustainable development. PFC Ludogorets is actively pursuing its digital transformation, and it is extremely important for us to partner with a company that delivers innovative solutions to its partners not only in Bulgaria but around the world.”
