Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has further cemented its already strong presence in the booming iGaming market of Italy after entering a strategic partnership with Betfair.
The integration will be conducted via Capecod, the aggregation platform of Greentube, which will see Italian players of Betfair get exclusive access to the state-of-the-art game portfolio of the leading iGaming software provider.
This includes both some of the studio’s most popular titles and new game releases, including Piggy Prizes Wish of Riches, Piggy Prizes Wand of Riches, Charmin’ Lady’s Room, Book of Ra, Book of Ra Deluxe 10, Book of Ra Deluxe, and Lucky Lady’s Charm Deluxe, all of which will be made available via the in-house platform of Betfair.
Greentube’s cutting-edge Capecod technology allows operators to access the provider’s content without the need for a direct system integration, consequently seamlessly streamlining the procedure of adding new games.
Moreover, Greentube’s Capecode is the studio’s content aggregation platform that is used specifically for the iGaming market of Italy, giving Betfair the perfect platform to integrate the former’s award-winning content with ease.
David Bolas, Commercial Director of Greentube, commented on the development and said that the company’s partnership with a leading gaming entity such as Flutter highlights the provider’s vision to enhance its partnership and underlines its dedication to delivering a top-tier gaming experience to Italian players.
By partnering with Betfair, we are not only further expanding our presence in Italy but also reinforcing our commitment to delivering a premium, innovative gaming experience to a dynamic and growing market. This collaboration with Flutter, a global leader in gaming, is a testament to our shared vision for expanding this partnership. We are thrilled to offer Betfair players the opportunity to enjoy our world-class content, and we look forward to seeing this partnership thrive
In related news, Greentube has recently expanded into several regulated markets. This can be seen in the company’s partnership with Supabets to enter South Africa, as well as its partnership with Fanatics, which saw the provider enter the United States.
