mr.play Partners
Affiliate program for mr.play, Regent Casino and related brands, offering revenue share, CPA and hybrid deals across around 12 brands.
Inside mr.play Partners
mr.play Partners is the affiliate program for the mr.play casino and sportsbook and its related brands. The mr.play brand launched in 2017 and is operated by Marketplay Ltd, with the technology and licences provided through Aspire Global, using AG Communications Ltd for the United Kingdom and Aspire Global International Ltd for other markets. The program recruits partners to promote mr.play and its sister brands, and provides tracking, reporting and marketing materials through an affiliate back office.
What Partners Can Promote
The program provides access to around a dozen casino and sportsbook brands, led by mr.play and Regent Casino. Because these run on the Aspire Global platform, they share a consistent product and back-end, and partners can promote more than one brand from a single account depending on the market they are targeting.
Earning Structure
mr.play Partners lists a standard revenue share scheme paying between 25 and 40 percent, scaling with the volume a partner brings, with CPA and hybrid deals available on request. It also offers a sub-affiliate commission of around 2.5 percent for partners who introduce other affiliates. The exact rate, deal type and payout terms are agreed with an affiliate manager rather than fixed publicly.
Markets and Position
Sitting on Aspire Global infrastructure and holding UK and other European licences, the program is aimed at regulated markets rather than offshore or crypto-only audiences. For affiliates, its appeal is a small but established brand set on a well-known platform; the practical value rests on how mr.play and Regent Casino convert in the specific territories a partner works. Being part of the Aspire Global ecosystem also means the brands run on an established, audited technical platform rather than a bespoke one, which can matter for reporting accuracy and payment handling.
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