In a major power move within the British iGaming landscape, premium content supplier Octoplay has officially gone live with global gambling titan bet365 in the United Kingdom.
This high-profile integration marks the inception of a strategic long-term relationship between the two entities, debuting in one of the world’s most sophisticated and competitive regulated environments.
Accelerating UK and Global Momentum
The partnership sees bet365 join an elite group of tier-one operators that have recently integrated Octoplay’s portfolio into the UK market, following successful rollouts with brands such as Virgin Bet and BetVictor. Octoplay’s rapid ascent as a “go-to partner” for leading UK operators is being mirrored on a global scale.
In recent months, the supplier has secured significant go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.
Ralitsa Georgieva, CEO at Octoplay, highlighted the strategic weight of the deal:
“Our partnership with bet365 represents another step in our accelerating UK expansion. Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”
Commitment to Premium Entertainment
For bet365, the addition of Octoplay’s content is a move to further diversify its gaming library with high-engagement titles that prioritize player experience.
Clement Le Scanff, Head of Gaming at bet365, commented on the synergy between the provider and the operator:
“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players. Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”
Since its market entry in October 2022, Octoplay has aggressively expanded its regulatory footprint, securing active licenses in 17 jurisdictions. These include the United Kingdom, Malta, Ontario, New Jersey, and Michigan, among others.
By consistently aligning with top-tier global brands, Octoplay has positioned itself as a critical supplier for operators seeking premium, compliant content across the world’s most lucrative gaming territories.
