Leading aggregator Games Valley has officially appointed Ariel Reem as its new Chief Executive Officer. The appointment, effective immediately, places the former Genesis Global executive at the head of the games aggregator as it prepares for a corporate rebranding and entry into additional regulated jurisdictions.
Reem joins Games Valley following a seven-year tenure as CEO of Genesis Global, where he managed a portfolio of 20 casino brands across markets including the United Kingdom and Denmark.
His background also includes six years at Mansion, where he served as Director of Marketing Operations.
According to the company’s announcement, Reem’s primary mandate involves overseeing the aggregator’s infrastructure upgrades and scaling its data-driven tools for operator partners.
Reem commented: “I’m thrilled to join Games Valley at such a pivotal moment in its journey. The company has built a powerful aggregation platform with huge untapped potential.”
The leadership change occurs as Games Valley finalizes a technical overhaul intended to accelerate integration speeds for its network of over 100 suppliers.
In a statement regarding his hiring, Reem noted the company’s platform capabilities and indicated that his focus would be on strengthening the provider’s footprint in regulated territories.
Games Valley confirmed that the incoming rebrand will run parallel to these technical updates. The company stated that further details regarding the new brand identity and specific target markets for expansion will be released later this year.
Consequently, the aggregator currently provides access to thousands of titles and utilizes data systems designed to support operator revenue growth.
