Soft2Bet has further solidified its position in the Romanian online gambling market, securing a nomination for its platform and brand, Don.ro, at the upcoming Romania Gaming Celebration 11 – Casino Inside Gala Awards.
The company has been shortlisted for the “Best Solutions for iGaming Industry in Romania 2025” category, highlighting its continued growth and recognition in the region.
Don.ro has established a strong presence in Romania through its comprehensive online casino and sportsbook offering, featuring an intuitive interface and localized marketing programs.
A key driver of its local familiarity has been a commercial partnership with the CFR Cluj 1907 football club, which Soft2Bet credits with helping establish a connection with Romanian players and local sports.
This nomination follows earlier accolades for the brand, including “Best New Launch of 2024” at the 12th Reunion of Gambling Professionals, where Soft2Bet was also named “Best iGaming Solutions Provider in Romania”.
Central to Soft2Bet’s offering is its proprietary MEGA (Motivational Engineering Gaming Application) system. This gamification engine incorporates features such as missions, challenges, and personalized rewards, allowing operators to tailor user experiences to specific jurisdictions.
The MEGA system is deployed across both casino and sports betting verticals to support retention and engagement strategies while integrating responsible gaming controls.
Soft2Bet currently operates casino and sportsbook brands across 11 jurisdictions holding 19 licenses, positioning its offerings to deliver measurable value through high compliance and design standards.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet:
Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards… We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.
