The Esportes Gaming Brasil Group, which owns prominent betting platforms like Esportes da Sorte and Onabet, has initiated a comprehensive digital marketing push to introduce its new corporate brand, Lottu, to the booming Brazilian market.
The cornerstone of this promotional effort is the “Imagine With Me” campaign, featuring influential Brazilian figures.
Comedian and influencer Carlinhos Maia stars in the campaign video, sharing his discovery of the platform, while influencer Raul Erlich joins as a brand ambassador to maximize engagement across social media channels.
Lottu, which officially launched in August, is positioned as a blend of cutting-edge technology and conscious entertainment, reflecting the Group’s mission to foster responsible fun.
Darwin Filho, CEO of Esportes Gaming Brasil Group, emphasized that Lottu is the culmination of years of industry experience, designed to take a major leap forward in performance and user experience.
The platform’s architecture is built to deliver fast, seamless experiences, incorporating real-time promotions and user-friendly navigation specifically tailored to the diverse needs of Brazilian bettors.
The leadership team stressed that the core message of the campaign centers on safety and purpose, inviting the public to engage with the brand’s innovative offerings while maintaining confidence in its transparency.
Concurrently, the group’s established flagship brand, Esportes da Sorte, rolled out its own nationwide campaign, “Olha a diversão” (“Look at the Fun”). This campaign, designed to connect with the joy inherent in Brazilian culture, features major national artists including Kevinho, MC Daniel, and Léo Santana.
The campaign transforms Kevinho’s funk hit, “Olha a Explosão,” into an anthem celebrating everyday entertainment.
Esportes da Sorte further reinforced its commitment to national sports by celebrating its partnership with the Corinthians women’s team, honoring their Copa Libertadores championship victory with a special activation and custom merchandise for the players and staff.
This dual-campaign strategy, launching a new, tech-focused brand and reinforcing a cultural connection with the established brand—underscores the Group’s expansive and sophisticated presence in the Brazilian market.
Darwin Filho, CEO of Esportes Gaming Brasil Group (on Lottu):
“Lottu represents the combination of technology and conscious entertainment. The campaign is an invitation to imagine new ways of having fun with safety and purpose.”
Marcela Campos, Vice President of Esportes Gaming Brasil Group:
“Our goal is for the public to see Lottu as a symbol of trust and innovation. We want players to have fun — but always with the confidence of being on a serious, transparent platform that stands apart from everything else in the market.”
Darwin Filho, CEO of Esportes Gaming Brasil Group (on Esportes da Sorte):
“Esportes da Sorte was born to celebrate what’s best about the Brazilian people — their joy and passion for the game. We believe true fun only happens with responsibility, transparency, and awareness.”
