SportingRisk.com, recognized experts in Betting, Forecasting, and Analytics in Sport, has announced the appointment of Joe Adair as its new Senior Sales Manager.
This strategic hire is focused on fueling the company’s ambitious global growth strategy and expanding its already impressive tier-one client portfolio.
Adair is expected to play a crucial role in accelerating the market reach of Sporting Risk’s rich and data-driven product portfolio.
His arrival follows successful product showcases in key international hubs, including Lisbon and Las Vegas, positioning the company for significant expansion.
Bringing a wealth of experience, Adair has a deep understanding of the intersection between trading, product development, and commercial strategy, which will be instrumental in his sales role.
He has a history of working closely with premier sportsbooks in rapidly growing markets, such as Brazil, where he helped brands effectively leverage data-led solutions to enhance performance and betting offerings.
His previous commercial roles include serving as Partnerships Manager with WA.Technology and holding a position at Metric Gaming.
Adair’s mandate is clear: to expand product sales into new regions while also acting as a critical feedback loop.
His extensive experience will be used not only to drive effective sales but also to transmit valuable market insights back to the product team, ensuring a process of continuous improvement across the entire suite of Sporting Risk products.
Joe Adair commented:
Sporting Risk’s proprietary IP has powered the creation of a market-leading product suite that includes Player Props, Pre-Canned BetBuilders, and Next-Gen player-centric BetBuilder features. I’ll be expanding product sales across new regions and drawing on my experience not only to sell effectively, but also to feed valuable insights back into the product team to drive continuous improvement.
Andy Phillips, Sporting Risk CCO, added:
I’m really pleased to have Joe join the team. His impressive background in trading, product, platform and partner management prior to moving into sales gives great experience to draw from and I know he’s going to deliver for us.
