Bazoom

Company Background

Bazoom, trading as Bazoom Group A/S, runs a B2B link building marketplace and SEO content agency out of Aarhus, Denmark, where it is registered as a Danish company. Founded in 2018, it began by selling links manually before moving its operation onto a custom built marketplace around 2020. It connects brands, agencies and affiliate marketers to a network of publishers for paid editorial placements, and its clients span iGaming, finance, crypto, SaaS and lifestyle rather than gambling on its own. Founders Nicolai Klausen and Nikolaj Ostergaard started the business, which the company says now employs more than 80 people across offices it lists in Aarhus, Copenhagen, Malaga, Malta and Miami.

What Bazoom Builds

Intelligent Marketplace

Its central product is a self serve marketplace where buyers browse vetted publishers and buy editorial link placements, filtering by measures such as domain authority, traffic, niche and price. Pricing is pay per placement with no subscription or signup fee, and each listing pulls in figures from Ahrefs, Moz and Semrush so buyers can judge a site before purchasing.

Content Creation

The articles that carry those links are produced by an in house writing team and included in the placement price. In 2026 the company added Content by Bazoom, a standalone service for on site product, information and marketing pages, separating its content offering from link building. Some buyers note in public reviews that the included content can be uneven and occasionally needs reworking.

Strategy and Insights

Alongside the marketplace, Bazoom will build a backlink strategy for a client through its own team, and it offers analytics that read a site's link profile and flag gaps against competitors. It has also packaged strategy with execution through work with established SEO specialists.

Media Network and Affiliate Programme

On the supply side, a publisher portal lets media outlets join the network and earn from placement requests, a network the company puts at roughly 80,000 to 100,000 outlets. A referral programme shares revenue with users who introduce new clients.

Reputation and Reach

Bazoom sits in the crowded SEO and link building field, where its main points of difference are the scale of its publisher marketplace and a deliberate push into mainstream brand visibility. It appeared on G2's Best in SEO list for 2025 and holds a rating of about 4.6 out of 5 across published G2 reviews. Beyond the SEO trade, it became the 2025 main sponsor of the esports team Astralis, a deal that included a branded in game map, and it runs a data partnership with Ahrefs that the two have promoted through a joint webinar. For gambling specifically it is a generalist, iGaming being one niche among many, and it holds no gambling licence.

Bazoom Coverage

The newest Gamblers Connect stories tagged to Bazoom surface in this section, cross linked with the profile.