Spribe, the developer behind the popular crash game Aviator, has announced a new partnership with UFC fighter Michael Venom Page.
The London-based athlete, who competes in both the welterweight and middleweight divisions, will now serve as a brand ambassador for the game.
Known professionally as MVP, Page has cultivated a large international fanbase due to his dynamic fighting style and charismatic personality.
Under the new agreement, he will promote Aviator through a series of marketing campaigns over the next year, engaging his followers and introducing them to the fast-paced game.
This collaboration is part of Spribe’s broader, multi-million-dollar marketing agreement with the UFC. This larger partnership gives the Aviator brand significant visibility inside the Octagon during both UFC Fight Night events and major pay-per-view cards.
Page is the latest addition to a growing roster of UFC fighters representing the Aviator brand, which already includes notable names such as Alex Pereira, Arman Tsarukyan, Merab Dvalishvili, Diego Lopes, and Johnny Walker.
Spribe reports that its strategic partnership with the UFC has been a significant driver of growth, contributing to an increase in Aviator’s player base from 10 million to over 60 million monthly players.
The company’s sports marketing strategy extends beyond the UFC; in 2024, Aviator also became the official crash game partner of the iconic football club AC Milan.
Giorgi Tsutskiridze, CCO at Spribe, stated:
“We are thrilled to add Michael “Venom” Page to our lineup of Aviator brand ambassadors and for him to be taking part in some truly epic campaigns over the coming 12 months. MVP is a fearless fighter who always puts on a great show whenever he steps into the Octagon, and this has seen him earn a large and loyal international fan base.”
Michael Venom Page himself added:
“Nothing beats stepping into the Octagon and going toe to toe with an opponent, but strapping in and taking flight with Aviator comes pretty close. I know my fans will love the fast-paced thrill ride it provides and look forward to introducing them to Aviator through some great campaigns over the coming 12 months.”
