The actor and television host, Mario Lopez, has been named the new brand ambassador for Hard Rock Jackpot Planet, a new free-to-play social casino app.
The new platform is a major collaboration between Hard Rock Games and Seminole Gaming, aiming to bring a world-class gaming experience to a global mobile audience.
As the face of the brand, Lopez will be featured across a wide range of marketing materials, including social media campaigns and exclusive in-app content, leveraging his broad appeal and engaging personality to attract new players.
The Hard Rock Jackpot Planet app is built on a sophisticated Unity-based framework, designed to provide a seamless and immersive experience for users.
The platform offers over 200 free-to-play games, including a diverse selection of popular slots, classic table games, and engaging live dealer experiences.
A key feature of the new social casino is its innovative loyalty program. The program connects online gameplay with real-world rewards, allowing players to earn points that can be redeemed for benefits and experiences at Hard Rock locations worldwide.
This integration of the digital and physical worlds is a core part of the brand’s strategy to build a deeply engaged player community.
Mario Lopez expressed his enthusiasm about the new partnership.
“I’m thrilled to be the new brand ambassador for Hard Rock Jackpot Planet. This is a fantastic opportunity to bring the fun and excitement of Hard Rock’s world-class gaming experience to fans everywhere.”
Kresimir Spajic, CEO of Hard Rock International, commented on Lopez’s suitability for the role.
Mario Lopez is the perfect brand ambassador to introduce our new social casino. His charisma, energy and engaging personality are a great fit for our brand, and we’re excited to have him as the face of Hard Rock Jackpot Planet.
