SBC Summit Day 3: A Deep Dive into Tech, Innovation, and North American Markets

by Dimitri Dimitrov Published on September 18, 2025
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The welcome sign for the SBC Summit, marking the start of Day 3's discussions on iGaming technology and emerging markets in Lisbon.

The energy is high for day 3 of the SBC Summit Lisbon 2025, which is set to unfold today with a compelling agenda focused on emerging markets, technological evolution, and industry innovation.

Day 3 promises a remarkable lineup of sessions designed to challenge conventional thinking and spotlight future trends, marking the perfect end for this mega-conference.

North American Markets Take the Spotlight 

From 12:00–12:40 on Stage 1, the North American market will be a key focus with the panel Sweepstakes Boom – Sustainable Growth or Short-Lived Trend? Experts will debate the sustainability of the sweepstakes model and the balance between innovation and compliance in the rapidly adopting US market. Speakers for this session include Brian Goodman (CEO, Golden Matrix Group), Karolina Moscicka (COO, BugsyEmpire), Dmitry Starostenkov (CEO, EvenBet Gaming), Marcello De Crescenzo (Senior Account Executive, Optimove), and Yoel Zuckerberg (CPO, Soft2Bet). The discussion will be moderated by Anthony Gaud (Chair, Regulated Esports and Video Game Committee, New Jersey).

Experts to Unpack the Future of Slot Gaming 

From 14:20–15:00 on Stage 3, the conversation will shift to technological evolution with the Slots Powered by Players panel. Sponsored by FLEXIFY, this session will explore how skill-based gameplay, VR immersion, and AI-powered personalization are shaping the next generation of slot games. The speakers are Dr. Eyal Loz (CPO, RubyPlay), Kate Puteiko (Chief Marketing Officer, BGaming), Michael Foster(Group Head of Gaming & Commercial Strategy, FEG), Stanislav Pavlovcin (Product Manager, Swiss Casinos), and Diana Larina (Head of Marketing, Evoplay), with moderation by Ivita Rukmane (Head of Casino, Luckyslots).

Innovation on Display at the ‘First Pitch’ Competition 

From 15:00–16:00 on Stage 3, the future of the industry will take center stage with the First Pitch competition. Also sponsored by FLEXIFY, this event will see five startup finalists present their innovative ideas for sports betting and iGaming to a seasoned panel of judges and investors. The panel of judges features Lloyd Danzig (Managing Partner, Sharp Alpha Advisors), Mark Phillip (CEO, Metabet), Martin Collins (Chief Business Development Officer, Soft2Bet), Andrew Reader (Partner, Velo Partners), and Paris Smith(Founder, Life Winning/Defy The Odds). The competition will be moderated by Kelly Kehn (Co-founder, All in Diversity & SheEOs).

Just a Glimpse of Day 3 These three panels are just one segment that we consider exciting out of a full day of engaging discussions and developments at the SBC Summit Lisbon 2025.

With a packed schedule covering every vertical of the industry, the summit’s third and final day is poised to deliver critical insights and showcase the next generation of iGaming, and end the summit on a high note.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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