SBC Summit 2025 Officially Kicks Off in Lisbon

by Dimitri Dimitrov Published on September 15, 2025
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A promotional graphic for the SBC Summit 2025, highlighting the event's theme "The Greatest Show in Gaming" and its dates in Lisbon from September 16-18, 2025.

The premier global gaming event, SBC Summit 2025, is set to launch tomorrow in Lisbon. Dubbed “The Greatest Show in Gaming,” the summit will take place from September 16 to 18 at the Feira Internacional de Lisboa & MEO Arena, gathering over 30,000 professionals from the international gaming and betting sectors.

This summit will serve as a central hub for the industry, presenting the newest products, technological advancements, and market analyses across various fields, including iGaming, sports betting, media, and initiatives for player protection.

High-Profile Speakers

This year’s conference schedule is highlighted by the presence of leading figures from business, athletics, and entertainment. The keynote speakers include:

  • Gary Vaynerchuk, a celebrated marketing authority and serial entrepreneur.
  • Randi Zuckerberg, the Chief Executive Officer of Zuckerberg Media and HUG.
  • Rubens Barrichello, a former Formula 1 racing driver who has become a technology innovator.
  • Oleksandr Usyk, the reigning heavyweight boxing champion and co-founder of a blockchain venture.

Special Events and Networking

In addition to the exhibition and conference programming, attendees will have access to a robust networking schedule. Key highlights are:

  • Food Festival that will provide a variety of local, vegetarian, and allergy-conscious culinary options.
  • The official Opening Party, featuring headline performances by Joel Corry and Imanbek.
  • The Infinity Lisbon event, which will showcase musical sets from Timmy Trumpet and Alok.

A major highlight of the summit will be the Legends Charity Game, which will see football icons such as Kaká, Figo, Zanetti, Cafu, and Hagi participate. This special match is organized with the goal of raising more than €1 million for humanitarian initiatives.

Practical Information

To enhance their experience, delegates can utilize the official SBC Connect app, which became available on August 13, 2025, to facilitate networking. Furthermore, SBC has formed a partnership with LEADING to offer attendees exclusive rates on hotel bookings.

Through its powerful combination of insightful content, appearances from legendary personalities, and unmatched networking possibilities, SBC Summit 2025 Lisbon solidifies its reputation as the foremost global event for the gaming industry.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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