Prominent iGaming supplier Relax Gaming has announced a new partnership with operator Lottomart, in a deal that will see its extensive portfolio of slot titles integrated onto the Lottomart platform.
This agreement will make Relax Gaming’s highly popular games, including fan-favorites like Money Train 4, Temple Tumble Megaways, and Beast Mode, available to Lottomart’s player base over the coming months.
This collaboration comes at a time of significant marketing activity for Lottomart. The operator recently renewed its sponsorship deal with UK television channels U&Dave and U&Gold and launched a new UK-based TV campaign in partnership with Blueprint Gaming in May.
The addition of Relax Gaming’s content is a strategic move to further diversify its gaming library and enhance its player offering.
The deal is also noteworthy for Relax Gaming, as it is one of the first major partnership announcements made under the leadership of its newly appointed Chief Product Officer, Tony O’Mahony.
The supplier has been actively strengthening its team and expanding its global footprint. Recent personnel changes include the appointment of Angela van den Berg as the new General Counsel in May.
Furthermore, the company has been focused on its North American expansion, marked by a new partnership with DraftKings in the first quarter, and has also recently opened a new office in Belgrade, Serbia, to support its international growth.
Chris Ruddock, Commercial Director at Lottomart, commented:
“Relax Gaming is a studio we’ve followed with great interest for some time, and we’re thrilled to now welcome their content to the Lottomart platform. Their portfolio offers an impressive blend of industry-recognised titles and a consistently strong pipeline of new and diverse content. Collaborating with a developer like Relax Gaming marks another important step in our commitment to offering a diverse and evolving games portfolio within a secure and responsible environment.”
Cliona Griffin, Business Development Manager at Relax Gaming, said:
“Lottomart has built a reputation for pairing a quality player experience with a carefully selected games library. We are pleased to see our flagship titles live on their platform and to support their growth with a steady stream of fresh releases.”
