Multi-market operator Coolbet has announced a commercial partnership with data science supplier Golden Whale to deploy advanced machine learning and artificial intelligence tools aimed at elevating player engagement.
Deploying predictive intelligence across international markets
Announced on October 15, 2026, the collaboration will integrate Golden Whale’s Foundation optimisation platform and BonusPilot solution into Coolbet’s existing technical infrastructure.
The partnership brings Golden Whale’s Foundation optimisation platform into Coolbet’s data and CRM infrastructure. The technology continuously processes live player data to deliver real-time predictive insights covering behavioral intent, lifetime value, and churn risk.
Additionally, the integration incorporates BonusPilot, which serves as an alternative to traditional rules-based incentive management by curating personalized offers at the individual player level. This approach is designed to help multi-market operators reduce manual workflows and optimize promotional expenditure.
Executive commentary
Eberhard Dürrschmid, CEO of Golden Whale, stated:
“Operating successfully across multiple markets brings enormous opportunities, but also a level of complexity that conventional approaches to player engagement simply aren’t equipped to handle.”
Dürrschmid added:
“Coolbet has already built a fantastic international business, and we’re excited to give its team the tools to take things even further. We believe fully bespoke and automated decision intelligence should be at the heart of how modern operators make shape their go-to-market strategies, and this relationship is a great example of how that ambition can translate into real commercial value.”
Tero Holopainen, Head of Product, Casino and Games at Coolbet, commented:
“Technology has always been central to how we operate, but what matters most is how we use it to deliver a better experience for our players.”
Holopainen further noted:
“Golden Whale brings a level of sophistication that opens up some exciting possibilities for our business. Their decision intelligence approach extends the work we are already doing in a natural way, and we plan to build on that step by step. Being able to anticipate player needs, respond more effectively and make better use of our resources will be incredibly valuable as we continue to grow and strengthen our position across international markets.”
