Sports Information Services (SIS), a leading multi-channel supplier of live betting services, has reinforced its position as a premier provider of greyhound racing content by signing a significant partnership extension with Doncaster Greyhound Stadium.
The new agreement secures the exclusive rights to broadcast events from the popular UK track until 2028, ensuring a consistent supply of high-quality racing for SIS’s global operator partners.
This deal is a cornerstone of SIS’s strategy to provide a comprehensive 24/7 live betting schedule. By locking in long-term rights, SIS guarantees stability and a robust product offering for operators around the world.
The Doncaster events are a vital component of a portfolio that now delivers over 500 races per week from a network of trusted venues, including Harlow, Towcester, Oxford, and Pelaw Grange.
The extension also complements a recent three-year rights renewal with Greyhound Racing Ireland, further cementing SIS’s dominance in the vertical.
Operator partners receive far more than just a video feed. SIS provides a complete end-to-end solution that includes high-definition live streamed pictures, detailed data, and dynamic on-screen graphics with integrated betting triggers.
This is complemented by an extensive range of markets and prices, creating a seamless and engaging betting experience for end-users.
Paul Witten, EMEA Managing Director at SIS, commented on the renewal, stating:
We have enjoyed a strong partnership with Doncaster Greyhound Stadium since 2017, and this renewal underlines our commitment to working collaboratively to deliver a robust and consistent greyhound racing product.
Robert Watson, whose family owns and operates the Doncaster Greyhound Stadium, added:
SIS shares our passion for delivering top-tier greyhound racing and we are pleased to secure this renewal. The agreement gives us a solid foundation to continue investing in our iconic track and racing programme.
This long-term commitment highlights the importance of quality and reliability in the competitive live betting content landscape.
