Leading Sportsbook Provider Expands Regulated European Footprint Through Strategic Partnership with Greentube Alderney
Sportsbook and iGaming software provider Altenar has officially announced the successful go-live of its proprietary sportsbook technology on Admiral Casino (AdmiralCasino.co.uk), the UK-facing online betting brand operated by Greentube Alderney Limited.
The milestone marks the first major operational delivery following the strategic partnership established earlier this year between Altenar and Greentube, introducing Altenar’s fully managed sportsbook solution directly into the highly competitive UK regulated market.
Enhanced Capabilities and Product Integration
Through the integration, Admiral Casino’s UK platform now utilizes Altenar’s robust infrastructure, providing players with:
- Comprehensive Coverage: Extensive pre-match and live betting markets across major sporting events.
- Advanced Risk Management: Sophisticated tools designed to ensure secure and stable operations.
- Promotional Flexibility: Versatile tools to support player acquisition, retention, and engagement.
- Customizable Front-End: A flexible framework optimized for seamless user experience and performance.
Commenting on the successful launch, Charlie Williams, Commercial Director at Altenar, stated:
“We are very pleased to see AdmiralCasino.co.uk successfully go live with Altenar’s sportsbook technology. Moving from partnership announcement to operational delivery is an important step, and I would like to thank both teams for the strong collaboration throughout the integration process. The UK remains one of the most competitive and demanding regulated markets in the world. Our focus is on providing operators with the flexibility, reliability and support required to deliver a high-quality betting experience, and we look forward to supporting Greentube as the brand continues to develop its sportsbook offering.”
Echoing this sentiment, Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“The successful launch of AdmiralCasino.co.uk is an exciting milestone for our partnership with Altenar. Sports betting is an increasingly important part of our product strategy, and integrating Altenar’s sportsbook technology allows us to enhance the overall entertainment experience we offer to our players in the UK. We are pleased with the progress of the collaboration so far and look forward to working together on the continued growth of the Admiral Casino brand in this key regulated market.”
The deployment forms part of Altenar’s broader expansion strategy across regulated European jurisdictions, where the company continues to deliver localized sportsbook solutions tailored to specific market requirements and player preferences.
