Bragg Gaming Group has announced a significant leadership addition, appointing technology veteran Luka Pataky as its new Executive Vice President of AI and Innovation.
The strategic hire underscores the company’s commitment to leveraging artificial intelligence to drive growth and enhance its product offerings.
Pataky brings over 15 years of experience in high-level technology-focused roles to Bragg. His career is highlighted by an impressive 11-year tenure at the sports betting technology giant Sportradar, where he consistently advanced through roles centred on innovation.
He began as a Sales Operations Manager in 2014 and quickly moved into innovation-specific positions, progressing from Innovation Manager to Innovation Team Lead, and ultimately to Head of Innovation.
Most recently, Pataky served as Senior Vice President of Automated Content at Sportradar. In this capacity, he led a specialized AI team of 75 professionals dedicated to developing new data and video technologies for the sports industry.
A key achievement under his leadership was the automation of real-time data collection, a critical solution that Sportradar provides to its global client base.
In his new role at Bragg, Pataky will be responsible for developing and implementing a comprehensive AI strategy that will be integrated across all segments of the business.
This includes applying artificial intelligence to enhance product development, personalize the user experience, and advance the company’s safer gambling initiatives.
This appointment is a core component of Bragg‘s wider commitment to utilizing data to maximize revenue potential while delivering a superior experience for players.
Bragg CEO Matevz Mazij said:
Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions. His extensive experience of being at the forefront of this game-changing technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.
Luka Pataky added:
Bragg has always struck me as a company where technology and innovation are key drivers. This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends… I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company.
