Greek gaming technology provider Intralot has announced plans to acquire Bally’s International Interactive unit in a blockbuster deal worth €2.7 billion.
The acquisition, which includes all of Bally’s non-U.S. iGaming and sportsbook operations, is part of Intralot’s bold strategy to become a global digital gambling powerhouse.
The deal is structured as a combination of €1.53 billion in cash and €1.136 billion in newly issued shares, with the transaction expected to close by Q4 2025, pending regulatory approvals.
Once finalized, Intralot will gain access to Bally’s international brands, platforms, and player databases across key regulated markets in Europe, Asia, and Latin America.
Bally’s International Interactive division, formerly known as Gamesys Group, has been a major player in the global online gambling space, offering casino, bingo, and sports betting products.
Through this acquisition, Intralot will inherit proprietary technology platforms and localized market expertise, significantly enhancing its global reach and digital infrastructure.
The move aligns with Intralot’s long-term objective of diversifying away from legacy lottery operations and repositioning itself as a leading multi-channel gaming provider.
Analysts believe the acquisition will create significant operational synergies and increase recurring revenue from international online markets.
Intralot’s CEO described the acquisition as “transformational,” stating that it will give the company a stronger presence in high-growth, high-margin digital verticals. T
The deal is also expected to accelerate product innovation, including cross-channel integrations and personalized gaming experiences.
This acquisition underscores the increasing consolidation trend in the iGaming sector, as companies seek scale, technology, and geographic diversification to stay competitive. If successful, Intralot’s expansion could reshape the global online gambling landscape over the next decade.
