ToonieBet, owned by Soft2Bet, has entered a sponsorship deal with the Canadian National Hockey Team (NHL) Ottawa Senators.
This means that ToonieBet will become the official online casino partner of the Ottawa Senators, which in turn will result in the branding from the online gaming operator becoming visible on virtual and in-arena broadcasts during all 32 home and away games.
Moreover, as part of the partnership, ToonieBet will create special fan experiences via promotions and social contests that will be hosted across social media platforms and the websites of the Ottawa Senators, giving fans the chance to win rewards such as game tickets and team merchandise.
By entering a strategic partnership with the Ottawa Senators, Soft2Bet further strengthens its presence in North America, with the company recently launching in the top US market that is New Jersey, after the leading operator signed a deal with Caesars Entertainment.
Martin Ballard, Vice President of Corporate Partnerships at the Ottawa Senators, commented on the agreement and expressed excitement with the prospect of partnering with ToonieBet, a brand that shares similar values when it comes to providing fans with the best experiences.
We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.
Similarly, Oksana Tsyhankhova, Chief Marketing Officer at Soft2Bet, highlighted the company’s ongoing goals to partner with top-tier brands such as the Ottawa Senators, a move that will undeniably further cement the company’s presence in the booming US market.
Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localized, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.
In related news, the Ottawa Senators have just secured a place in the NHL playoffs. This comes after the team went without qualifying for the playoffs since 2017, marking the third-longest playoff drought in the history of the National Hockey League.
