Super Group, the parent company of Betway, Spin, and Jackpot City, is strategically positioning itself for significant expansion in Canada, projecting double-digit growth once Alberta launches its regulated iGaming market, anticipated in 2026.
The company’s leadership believes that their established Canadian footprint, coupled with key lessons learned from the highly competitive Ontario market, will ensure a first-mover advantage when Alberta opens for business.
The group’s financial results reflect confidence in North America. Super Group reported a 14% year-on-year revenue increase in its North American operations for Q3 2025, driven by strong player retention and higher deposit volumes. North America accounted for 33% of the group’s total revenue, second only to Africa at 40%.
CEO Neal Menashe emphasized that growth outside Ontario was particularly strong, where revenue rose 15% compared to a modest 3% growth within the regulated province itself.
Menashe openly acknowledged that performance in Ontario, where Super Group operates five licensed platforms against over 80 competitors, remains “below expectations,” with revenue growth hitting only 5% in Q2 and 3% in Q3.
However, executives pointed to sustained brand recognition and innovative marketing strategies as reasons for optimism.
Super Group plans to leverage these lessons, launching a new casino brand in Ontario in early 2026, a move expected to support growth both in the current province and in preparation for Alberta’s regulation.
The majority of Super Group’s revenue continues to be driven by online casino gaming. Its overall quarterly revenue increased by 26% year over year to approximately $784 million CAD, with a striking 84% of that figure generated from iCasino operations.
Player engagement also reached record levels, with 5.5 million monthly active customersduring Q3, an 18% annual increase. Super Group posted a net profit of roughly $135 million CAD, nearly nine times higher than Q3 2024, while adjusted EBITDA rose 65% to $214.4 million CAD.
The company subsequently raised its full-year revenue and EBITDA guidance, cementing its status as a leading contender poised to capitalize on Canada‘s next regulated hub.
