Following a day of high-level strategic panels, the SBC Summit Malta 2026 has transitioned into its day 2 and finale of core content at the InterContinental.
While Day 1 charted the “big picture,” Day 2 of SBC Summit Malta 2026 agenda focuses on the practical application of those ideas through specialized workshops and technical deep-dives.
The atmosphere remains electric among the 6,000 delegates as the industry grapples with tightening regulations and technological disruption. In a day defined by “applying strategy,” these are the speaking panels to watch today:
1. Media & Messaging: From Sales to Storytelling in a Restricted Age
(11:00 – 12:00 | Marketing in Action – Conference Room 1) With European advertising restrictions tightening, this session explores the end of the traditional “bet now” playbook. Experts discuss how to humanize a distrusted industry through compliance-led storytelling.
- Speakers: Brian Christopher (Creator & CEO, FliptheSwitch.com), Harry Phillips (Marketing Director, Sky Bet), and Monika Zlateva (CCO, CTO Gaming).
- Moderator: Catie Di Stefano (Founder, Campaign Discovery System).
2. The Affiliate Fallout: Survival in a Shifting Landscape
(12:00 – 13:00 | Affiliates Reinvented – Workshop Room 2) A “no-punches-pulled” session on the brutal reality facing the affiliate ecosystem. As major operators scale back programs, this workshop dives into consolidation, survival strategies, and whether affiliates can still command a place at the industry table.
- Speakers: Vadim Aidlin (CEO, Mamuta Media), Emma-Elizabeth Byrne (Head of Publishing, Gentoo Media), Victoria Buttigieg (Marketing & Social Media Manager, Marlin Media), and Clinton Cutajar (CTO, MediaTroopers).
- Moderator: Brendon Spiteri (Head of Commercial, Routy).
3. AI in Gaming: Shaping the Industry’s First AI Charter
(12:00 – 13:00 | Policy to Practice – Conference Room 3) As the EU AI Act nears full implementation, the Malta Gaming Authority (MGA) is leading a workshop to develop the industry’s first AI Gaming Charter. The session aims to translate broad EU requirements into practical, gaming-specific standards to ensure operators are future-ready.
- Speakers: Kinga Warda (Chief Officer of Policy & International Affairs, Malta Gaming Authority) and Francois Piccione (Chief Technology Officer, Malta Gaming Authority).
SBC Summit Malta 2026: Closing the Strategic Loop
Today’s sessions represent a vital shift for the 2,000 operators and 1,000 affiliates in attendance. By moving from the “what” of Day 1 to the “how” of Day 2, delegates are leaving Malta with actionable blueprints for the 2026/27 fiscal years.
As the exhibition floor showcasing over 100 brands enters its final hours, the focus remains on product discovery, from the latest casino titles to the AI-driven compliance tools discussed in today’s workshops. The summit will conclude this evening with final networking events for all VIP, Affiliate, and Operator pass holders.
