North Carolina’s sports betting market demonstrated robust growth in November, setting a new record for real-money wagering activity.
Data released by the state indicates that bettors placed over $638.6 million in paid wagers during the month, surpassing all previous totals since the market launched in March.
When including promotional bets, the total handle reached $657.6 million, nearly matching the inaugural month’s figures but with a significantly healthier composition of spend.
The shift in wagering composition highlights a maturing market. In the opening month of March, over $202 million of the handle was driven by promotional credits and giveaways.
In contrast, November’s performance was driven primarily by bettors wagering their own capital, signaling that the initial reliance on operator subsidies is fading.
Analysts attribute this stability to high adoption rates and the seasonal strength of football, with monthly wagering remaining consistently above $575 million since September.
This increased activity has translated into substantial revenue for the state. North Carolina applies an 18% tax on gross wagering revenue, which generated over $14 million in November alone.
Since the inception of the market, the state has collected nearly $98.6 million in tax revenue. These funds are allocated to various public initiatives, including financial support for athletic departments at 13 public universities.
The data suggests that North Carolina is rapidly establishing itself as a top-tier sports betting market, with consistent engagement expected to continue through upcoming major sporting events.
