Global sports technology giant Sportradar has officially launched “Bettor Sense,” a new responsible gambling solution that utilizes artificial intelligence to proactively identify and manage risky betting behaviour.
In a significant move for Brazil’s expanding regulated market, local betting operator Betesporte has been announced as the inaugural partner to implement the innovative tool.
Bettor Sense is engineered to provide a sophisticated layer of player protection by leveraging behavioural science and advanced machine learning algorithms.
The system monitors user activity in real time, detecting early indicators of problematic gambling and enabling operators to intervene swiftly with personalized and appropriate support.
This proactive approach is designed to help operators uphold their responsible gambling commitments while ensuring full compliance with evolving regulatory standards.
In addition to adopting Bettor Sense, Betesporte has also strengthened its integrity framework by joining Sportradar’s Integrity Exchange.
This global data-sharing network allows the operator to report suspicious betting activity directly to Sportradar’s Integrity Services team, contributing to a broader effort to safeguard sports from corruption.
This dual partnership underscores a deep commitment to establishing a secure and responsible betting environment in Brazil from the outset.
Tom Mace, SVP of Integrity & Regulatory Services at Sportradar, commented on the collaboration:
This partnership with Betesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. We are confident this will be the first of many partnerships, as the market increasingly recognises the value of using data and technology to protect end users.
Marcos Pereira, CEO of Betesporte, reinforced this view:
The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety.
