Allwyn UK, one of the first global lottery operators to introduce a transaction limit on the number of scratch cards that can be bought at once, has received two certifications that attest to its dedication to responsible gambling.
More specifically, the renowned lottery operator has achieved Level 4 of the World Lottery Association (WLA) Responsible Gaming Framework, as well as the European Responsible Gaming Certification (EL).
These certificates, which are the highest recognition for a lottery operator, are awarded to operators who take every measure to ensure the well-being and safety of players in their daily operations.
As one of the top lottery operators on the planet, Allwyn has launched a number of initiatives dedicated to responsible gambling, including the one that requires all of its 43,500 retail partners to comply with the scheme Challenge 25.
Moreover, by employing more than 8,200 mystery shoppers, Allwyn was also able to establish that 92.3% of National Lottery merchants were adhering to responsible gambling practices by requesting ID as proof of age.
In October 2024, Allwyn also became a Level Two member of the National Council of Problem Gambling Gift Responsibility Campaign after the operator introduced a scratch card limit that doesn’t allow users to make more than 10 transactions.
Lastly, Allwyn even launched the National Lottery Retail Training Center to boost retailer training and integrated QR codes to in-shop media screens to provide users with instant support.
In other Allwyn-related news, the company recently reported substantial growth in revenue to €8.79 billion ($9.52 billion), marking a 12% increase compared to 2023.
Andria Vidler, Allwyn CEO, commented on this historic milestone:
Just over a year on from taking over as The National Lottery operator, we’re delighted to announce that we’ve achieved these important EL and WLA Responsible Gaming Certifications. National Lottery games are specially designed to be safe and secure, ensuring they don’t appeal to underage or vulnerable players. However, with over 30 million people routinely playing National Lottery games – raising over £30m ($38.9m) a week for good causes in the process – it’s crucial that we continue to do everything we can to prevent underage and excessive play.
