Online gaming operator PowerPlay has officially expanded into Alberta’s regulated iGaming market following the successful completion of commercial onboarding and approval from provincial authorities. Following Alberta’s market launch in July, the online sportsbook is now live and accessible to players throughout the province.
Leveraging Ontario Experience for Canadian Growth
Having already established operations in Ontario’s regulated market, PowerPlay brings valuable compliance expertise and responsible gaming standards to its new expansion.
Thomas Vermeulen, Marketing Director at PowerPlay, noted:
“Ontario gave us valuable insight into operating successfully within Canada’s regulated gaming environment. We know Alberta is its own unique market, with passionate sports fans. We are focusing on creating an experience that connects with players throughout Alberta.”
Tailored Features for Canadian Bettors
PowerPlay was designed specifically around the preferences of Canadian users from its inception, featuring tailored payment options such as Interac and localized promotions. The platform emphasizes customer support aligned with local sports culture to build strong engagement within the region.
Vermeulen added: “We are excited to officially welcome Alberta players to PowerPlay. Going live in the market represents an important step in our Canadian growth strategy, and we look forward to becoming part of Alberta’s sports and entertainment community.”
