Spribe, a top-tier software provider and the creator of the mega-popular crash game Aviator, has officially announced former Indian cricketer and sports legend Suresh Raina as its newest brand ambassador.
This strategic partnership is with the purpose of strengthening Aviator’s presence in the Indian market, particularly among the country’s vast and passionate cricket fanbase.
Over the next year, Raina will play a key role in promoting Aviator via a series of marketing campaigns and engagement initiatives and is expected to enhance brand visibility and attract new players to the game.
Raina’s legendary cricket career makes him the perfect choice for this collaboration, as he was an integral part of India’s winning squad in the 2011 ICC Cricket World Cup.
Additionally, Raina was also a key player for the Chennai Super Kings in the Indian Premier League (IPL), where he cemented his legacy as one of the tournament’s most consistent performers.
On top of this, Raina made history by becoming the first Indian cricketer to score a century in a T20 International match, and he remains one of the highest run-scorers in the history of the IPL.
Spribe’s decision to make Raina its brand ambassador comes after the recent partnership with UFC Interim Heavyweight Champion Tom Aspinall, who was also named as an Aviator ambassador.
The upcoming campaigns featuring Raina are expected to blend his charisma with the thrill of Aviator, creating an immersive experience for fans and players alike.
These collaborations highlight the company’s strategy of partnering with influential sports personalities to broaden its reach and engage with diverse audiences around the world.
David Natroshvili, CEO of Spribe, said:
We are hitting for six with the partnership with Suresh, one of the most iconic and celebrated cricketers in India. Suresh was renowned for his explosive batting and thrilling style of play, and this makes him the perfect person to help us drive awareness of Aviator among cricket and sports fans in India.
Suresh Raina himself commented:
I couldn’t be happier to help drive awareness of the game among my fans and followers. Spribe has some great campaigns planned for the months ahead and I look forward to working with the team to help Aviator really take flight among cricket fans in India and beyond.
