Sports Analytics Provider Introduces Two Innovative Formats to Cater to Diverse Player Risk Preferences and Betting Styles
Sports analytics and betting technology company Sporting Risk has officially announced the expansion of its comprehensive Bet Builder Suite with the launch of two brand-new products: FlexBuilder and Same Game Pick ‘Em. Unveiled on August 18, these new tools are engineered to give sportsbook operators versatile alternative approaches to the traditional Bet Builder experience, catering to everything from risk-managed custom payouts to simplified, recreational player proposition formats.
FlexBuilder Brings Customizable Risk and Partial Payouts
FlexBuilder fundamentally transforms the conventional multi-leg Bet Builder structure by introducing partial payout flexibility. Rather than requiring every single leg of a wager to win for a return, FlexBuilder allows players to receive a payout even if some selections fall short.
Key features of the FlexBuilder model include:
- Configurable Success Thresholds: Players can determine how many legs of their customized Bet Builder need to be successful to trigger a payout.
- Adjustable Payout Sliders: A built-in slider lets users dynamically adjust how potential financial returns are distributed across different winning outcomes.
- Risk Customization: Bettors have the complete freedom to prioritize maximum potential payouts when every single selection wins, or opt for steadier, more consistent payouts across multiple possible partial-win scenarios.
According to Sporting Risk, this format is specifically designed to accommodate a wide spectrum of risk appetites while inspiring players to construct larger, more engaging multi-leg bets.
Same Game Pick ‘Em Offers a Simplified, Recreational Approach
In contrast to the strategy-heavy nature of traditional parlays, Same Game Pick ‘Em delivers a streamlined, highly recreational version of the Bet Builder experience.
Instead of traditional odds displays or complex betting slips, the format operates through a simplified user journey:
- Picks and Multipliers: Players select the total number of picks they wish to make and choose their preferred payout multiplier.
- Proposition Selection: Users simply answer straightforward Yes or No questions to a series of curated player propositions.
- Automated Engine Support: Behind the scenes, Sporting Risk’s advanced Bet Builder engine handles complex market correlations and dynamically selects relevant propositions based on the user’s chosen pick count and target payout.
By eliminating traditional odds calculations, Same Game Pick ‘Em removes traditional betting complexities while maintaining intense focus on exciting player-based markets.
Targeting Diverse Betting Demographics
Together, these two additions provide sportsbook operators with powerful tools to target contrasting player demographics. While FlexBuilder is tailored for experienced, tactical bettors seeking granular control over their risk management and payout structures, Same Game Pick ‘Em offers a fast, frictionless gateway into player props for newer and casual sports fans.
Executive Commentary
Andy Phillips, Chief Business Development Officer (CBDO) at SportingRisk.com, commented on the rollout:
“The popularity of Bet Builders continues to grow, but not every player wants to bet in the same way. FlexBuilder and Same Game Pick ‘em have been designed to offer different routes into the same experience, whether that’s giving customers more control over risk or removing complexity altogether. By offering multiple ways to engage with player markets, operators can appeal to a wider audience, increase engagement and deliver a more personalised sportsbook experience.”
Both FlexBuilder and Same Game Pick ‘Em are available immediately as integral components of Sporting Risk’s expanding Bet Builder Suite, complementing the company’s robust suite of predictive pricing and sports content models.
