Allwyn, one of the largest lotteries on the planet, has signed a global partnership deal with the legendary Formula 1 team McLaren Racing.
By signing this strategic collaboration agreement, Allwyn aims to further boost its presence in the world’s most popular motorsport after the company recently entered a similar agreement with Formula 1.
As a result, Alwyn’s branding will be prominently featured on both the race cars and the drivers of the McLaren F1 Team, allowing the company to not only boost visibility but also mark a historic collaboration with a Formula 1 team.
By venturing into high-profile sports collaborations such as the latest one with McLaren, Allwyn will use this lucrative partnership to achieve its ultimate goal – expand internationally, promote responsible gambling, and boost visibility.
Given that the McLaren F1 Team is the 2024 Constructors’ Championship, as well as that it is one of the oldest and most successful teams in the history of the competition, this team has one of the largest global fan-base in F1, and as such, it is the perfect platform for Allwyn to achieve its goals.
Zak Brown, Chief Executive Officer of McLaren Racing, said that the F1 team is “delighted to welcome Allwyn to the McLaren Racing family”, highlighting the team’s excitement to have a globally renowned brand such as Allwyn on their side.
We are delighted to welcome Allwyn to the McLaren Racing family. Off the back of a fantastic 2024 season in Formula 1, it’s great to have an international brand like Allwyn join us at a time when the team and the sport – are going from strength to strength.
Robert Chvátal, Chief Executive Officer of Allwyn, echoed Brown’s sentiment and said that his company is also looking forward to the prospect of working together with McLaren F1, highlighting Allwyn’s goal to ensure a responsible gambling environment for their players.
McLaren is an iconic name in Formula 1, with huge international appeal. It is one of the most successful racing teams in the world – with incredibly exciting drivers. We take pride that wherever Allwyn operates, we create safe and responsible ways for people to play. We know that McLaren, like the wider world of Formula 1, also prioritizes safety and responsibility. We look forward to working together to realize our shared ambition of a world full of winning moments.
This partnership deal comes just as Allwyn announced a multi-year deal with the Formula 1 league that was specifically designed to shine the light on meaningful community stories that have made a positive impact on society.
