Lottomart has revealed a new national TV advertising campaign in partnership with Blueprint Gaming that will highlight a selection of popular slot games including King Kong Cash, Fishin’ Frenzy, and Eye of Horus.
In addition, the campaign will also promote Blueprint’s progressive Jackpot King feature by using cinematic visuals to immerse viewers in a list of exciting environments that range from dense jungles to deep sea adventures.
This campaign marks a major expansion of Lottomart’s traditional TV advertising efforts in 2025, with the company building on its first UK television appearance in September last year.
The partnership is also part of a broader strategic partnership with Blueprint Gaming that will include the launch of the Rapid Jackpot feature, a move that will further enhance Lottomart’s slot offerings.
Moreover, together with the main commercial, the campaign features a separate advert dedicated to promoting responsible gambling.
This segment will specifically highlight Lottomart’s Play Sense tools, which offer interesting features such as deposit limits, session reminders, and self-exclusion options to help users manage their gameplay responsibly.
Chris Ruddock, Creative Director at Lottomart, expressed his excitement about the campaign and said:
We’re delighted to have partnered with Blueprint to deliver our latest advertising campaign, which showcases the world of games available at Lottomart. With their leading content and our focus on providing a safe and fun gaming experience, we look forward to seeing the campaign come to life.
Elliott Kyne, Account Manager at Blueprint Gaming, added:
We’re thrilled to expand our existing partnership with Lottomart through this exciting new TV collaboration. This next chapter will spotlight some of our best and most innovative content currently defining Blueprint in 2025.
The campaign follows Lottomart’s renewed sponsorship deal with UKTV’s U&Dave and U&Gold channels, a development that further reinforces its presence across major British television platforms.
