Company Evolves Corporate Identity to Reflect Diversification Beyond Performance Marketing Into Data, Technology, and Audience Solutions
Gambling.com Group Limited has officially changed its corporate name to Grandstand Limited. Beginning with the market open tomorrow, July 23, 2026, the company’s ordinary shares will trade on the Nasdaq Global Market under the new ticker symbol “GRSD”. Its corporate website has transitioned to grandstand.com.
Evolution Beyond Performance Marketing
Since its initial public offering in July 2021, the company has materially diversified its business operations beyond traditional performance marketing. The rebrand to Grandstand is designed to reflect its position at the center of the sports and gaming ecosystem. The rebrand to Grandstand evolves the company name to better align with where it sits today, at the heart of the sports and gaming ecosystem, making consumers sharper and partners stronger through its broad portfolio of data, technology, content and audience solutions.
The corporate name change also creates a clear separation between Grandstand as the corporate entity and Gambling.com as a dedicated consumer brand, which will continue functioning as a trusted comparison and reviews portal.
Chief Executive Officer and Co-Founder Kevin McCrystle commented on the rebrand:
“Grandstand captures our position as the intelligence layer powering informed decisions for consumers and partners across sports, gaming and entertainment.”
“The new name Grandstand brings together the broad array of products and services in our portfolio, while also creating room for what we are building now and our long-term roadmap.”
Consumer Brands and Partner Solutions
Grandstand operates a diverse array of consumer-facing platforms that reach millions globally, helping users find odds, choose casinos, win fantasy leagues, and navigate entertainment options. Today, Grandstand serves both consumers and partners. Grandstand’s consumer brands reach millions of people globally, helping people find the best odds, discover the right casino, win their fantasy league, and get the most out of Las Vegas. Brands such as OddsJam, RotoWire, Gambling.com, Casinos.com, and WhichBingo tap into unique audiences and help inform users. Its portfolio includes recognized brands such as OddsJam, RotoWire, Gambling.com, Casinos.com, and WhichBingo.
On the partner side, Grandstand delivers services across four distinct verticals:
- Sports Data: Real-time odds, line movements, player injuries, and sports content via OpticOdds and RotoWire to support sportsbooks, trading desks, market makers, and fantasy platforms.
- Advertising: Adtech solutions that connect casino and sportsbook operators with relevant audiences across trusted media properties.
- Audience Monetization: Infrastructure and commercial support through Grandstand Partners to help media companies, apps, and influencers monetize traffic at scale.
- Entertainment & Tickets: Ticketing and experience services for Las Vegas venues, hotels, and casinos through Spotlight.Vegas.
Existing shareholders do not need to take any action regarding the corporate name change. The company’s ordinary shares remain listed on Nasdaq under the CUSIP, with trading under the new “GRSD” ticker commencing tomorrow.
