Betano, the international sports betting brand of Kaizen Gaming, has been named the new official betting partner of the 3F Superliga, Denmark’s top-tier football league.
The partnership will officially commence with the start of the 2025/26 season, which kicks off on July 18, 2025.
This new agreement significantly expands Betano’s footprint in Danish football, elevating its involvement from individual club sponsorships to a league-wide presence.
As part of the deal, the Betano brand will receive extensive visibility and branding rights across the 3F Superliga.
The partnership aligns the league with a prominent international operator known for its major sponsorships of global tournaments, including the UEFA Europa League and the UEFA Conference League.
Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen), commented on the new collaboration.
We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football.
Julio Iglesias, CCO at Kaizen Gaming, expressed his enthusiasm for the agreement.
We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. At Betano, we are committed to offering responsible, engaging sports experiences and we look forward to working with the Danish League Association.
This announcement comes shortly after Kaizen Gaming’s Betano secured another high-profile sponsorship, having recently been named an Official Partner of the German football club FC Bayern in a multi-year agreement extending through the 2027/28 season.
Additionally, the company is also the official sponsor of Danish side FC Brondby, the official partner of the first-ever FIFA Club World Cup 2025, as well as the official partner of the UEFA Foundation to promote inclusion.
