The EEGS “Winning Over Gen Z” Free Webinar Series has returned, offering another vital industry-focused session created to arm iGaming professionals with cutting-edge strategies for understanding and engaging with Generation Z players.
The next webinar, entitled “Winning Over Gen Z: How to Engage the Next Generation of Players,” is set to feature the industry expert Ana D’Arrigo. She is a highly experienced marketing leader, brand strategist, and growth driver with more than 14 years of expertise in the gaming sector.
As the Gen Z demographic continues to influence and transform the gaming environment, comprehending their preferences and behaviors is now essential for any operator, marketer, or developer aiming to maintain a competitive edge.
This webinar is designed to furnish attendees with actionable insights into the shifting dynamics of player engagement.
It will uncover the core motivations of Gen Z, explore how they find and share games, and reveal how brands can cultivate meaningful relationships with this highly influential group.
Key discussion points include:
- The distinct characteristics of Gen Z players and what they mean for marketing strategies.
- The content consumption habits and decision-making journeys of Gen Z gamers.
- Proven engagement methods that connect effectively with younger audiences.
- Strategies for building loyalty and fostering vibrant, active player communities.
All participants will also be issued a Certificate of Attendance, which recognizes their commitment to professional development and industry excellence.
The EEGS Webinar Series continues its role as an essential platform for industry professionals to share knowledge, investigate emerging trends, and discuss the best practices that are shaping the future of the iGaming world.
Event Details:
Date: 15 October 2025 Time: 14:00 CET Speaker: Ana D’Arrigo Register here: Webinar Registration – Zoom
