Yggdrasil, a leading software provider and content distributor, has further expanded its presence in the United Kingdom by forging a strategic partnership with Bally’s.
As a result, UK players of Bally’s will now get exclusive access to the award-winning slot portfolio of Yggdrasil, which features game engagement (GEMs) and top-tier games.
A leading company that operates a list of brands within the UK iGaming market, Bally’s operates several top-tier UK casinos, including Jackpotjoy, Bally Casino, and Virgin Games, all of which will now get access to the full spectrum of Yggdrasil’s games and GEMs like DoubleMax.
Yggdrasil is a trailblazing software provider of high-end gaming content and cutting-edge tech solutions. Based in Malta and with a studio in Poland, Yggdrasil was founded in 2013 and, since then, has developed a rich portfolio of tools and games.
This includes the GATI framework, which makes the distribution of games across multiple platforms seamless and has advanced tools that also include a selection of in-game features.
Jose Simon, Chief Operating Officer at Yggdrasil, commented on the partnership and praised Bally’s reputation as a leading brand with a massive UK presence and, consequently, as the perfect platform to introduce its games to a wider audience.
Bally’s has a major presence across the UK, and we are delighted to roll out our comprehensive slot offering to its players. We have made a strong commercial start to the year, which this deal only reinforces, with our goal of putting our best-in-class content in front of as many players as possible to further grow the Yggdrasil brand.
Dezso Pazmany, the Head of Product Operations at Bally’s, echoed Simon’s sentiment and said that the company “takes pride” in partnering with a leading content creator and one of the biggest studios in the business.
Yggdrasil is widely recognized as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry’s biggest names. Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos.
