Aggregator Expands Portfolio With Specialized Content Designed to Convert Sports Bettors and Poker Players
Hub88 has signed a global distribution agreement with Whoah Labs, a provider of specialized iGaming content created to convert sports bettors and poker players into casino regulars. Founded earlier this year, Whoah Labs features a portfolio including crash, instant-win, and arcade titles proven to enhance operators’ casino conversion rates, cross-vertical retention, and average player session values.
Through a single integration, Hub88′s operator network can now access initial releases such as Joker Streak, Crash Football, Crash Joker, and Plinko Poker, with additional content currently in development.
Executive Perspectives
Ollie Castleman, Managing Director at Hub88, stated:
“Whoah Labs continues to turn heads with its powerful and much-needed content proposition. Many sports bettors or poker fans tend to bet in the same vertical, but the supplier has identified an opportunity that is unmissable. By integrating Whoah Labs’ titles, our partners can improve cross-vertical acquisition and open up new opportunities to increase player lifetime value.”
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, added:
“Hub88 puts content in front of an operator network that few can match. Through that reach, we hope to support more global brands and introduce a wider audience to online casino. We are thrilled to see our games live on Hub88 and expect strong feedback from its partners.”
