AI-Powered Engagement Technology Integrated into Vyking’s Modular iGaming Platform via XP Partners
AI-powered CRM, engagement, and loyalty technology provider Xtremepush has announced a strategic partnership with modular iGaming platform and data-driven games aggregator Vyking. Through this agreement, Vyking will make Xtremepush’s category-leading tools available to its global operator network via the XP Partners programme.
Headquartered in Dublin, Xtremepush will seamlessly integrate its advanced suite of CRM and player retention tools into Vyking’s architecture. Prompted in part by operator demand, the collaboration enables client networks to leverage comprehensive CRM capabilities, free-to-play mechanics, and XP Loyalty offerings alongside existing content management systems (CMS) and aggregation solutions.
Direct integration into Vyking’s Player Account Management (PAM), Bonus Engine, and Web platform covers multi-channel communication including email, SMS, and web engagement.
Executive Insights
Robbie Sexton, Head of Partnership at Xtremepush, commented on the collaboration:
“Vyking did the hard part. They had a clear view of what their clients needed and they built it themselves, rather than asking someone else to build it for them. That is what SportOS is for. Our job is the sportsbook behind their product: pricing, trading, risk, bet acceptance and settlement. What the player sees belongs to Vyking. I do not think an operator should have to inherit our visual identity in order to use our engine.”
Franz Gerhart, CEO of Vyking, added:
“Our mission has always been to give operators more control and flexibility over their player lifecycles; they know their players best. Partnering with Xtremepush aligns perfectly with that goal, and following a successful integration with one partner already, it’s clear that their committed team can provide powerful engagement and gamification services that complement our own content and intelligence offering.”
