Slot Supplier Expands International Footprint Through Strategic Collaboration with Industry-Leading Operator Betsson
Slot developer Vivid Gaming has announced a new distribution agreement with prominent operator Betsson, bringing its complete portfolio of games live across Betsson’s various brands in multiple regulated jurisdictions.
Under the terms of the partnership, Betsson will integrate Vivid Gaming’s full catalog of titles. While specific financial terms, launch markets, and a precise rollout schedule were not publicly disclosed by the companies, the collaboration significantly expands Vivid Gaming’s market reach. Since its inception, Vivid Gaming has developed over 30 slot titles, currently maintaining a robust catalog of 34 games.
Executive Commentary
Highlighting the strategic importance of the alliance, Matthew Attard, Head of Client Success at Vivid Gaming, stated:
“Partnering with Betsson represents another significant milestone in Vivid Gaming’s growth journey. As one of the industry’s most respected and recognised operators, Betsson provides an exceptional platform to showcase our full portfolio across multiple jurisdictions. This collaboration reflects our commitment to expanding our global footprint through strategic partnerships and delivering premium gaming experiences to an even wider audience.”
For Betsson, the deal reinforces its ongoing strategy to enrich its online casino content offering by securing diverse, high-quality slot titles from innovative studios, further expanding its global distribution footprint across regulated markets.
