Data Provider Integrates Football Player Markets (FPM) Feed to Enhance SABA Sports’ B2B and B2C Offerings
Abelson Sports has entered into a new strategic partnership with SABA Sports to supply its Football Player Markets (FPM) product to the sportsbook provider and operator. Under the terms of the agreement, SABA Sports will gain access to Abelson Sports’ broad player performance data offering, which covers goalscorers and cards alongside detailed metrics such as shots, shots on target, assists, fouls, offsides, and saves.
The integration also incorporates specialized markets such as extra-time pricing and ‘score or assist’ combinations, providing SABA Sports with a wider selection of football betting options for its clients and their end users.
Expanded Player Data and Specialist Markets
Abelson Sports has established a strong industry position in football goalscorer and card markets, with newer team and player statistical metrics developed in collaboration with Twenty First Group using its advanced modeling capabilities. The partnership enables Abelson clients to access a comprehensive mix of pre-match and in-play markets designed to satisfy growing demand from football customers seeking detailed, player-specific options.
For SABA Sports, the FPM integration strengthens both its B2B and B2C platforms. Through Abelson Sports’ distribution framework, the company can deliver real-time pricing across detailed areas of player performance, including specialist markets such as saves and offsides.
Strengthening Abelson’s Presence in the Asian Market
The agreement marks a significant milestone for Abelson Sports, creating a new revenue stream while welcoming SABA Sports as a major client within the Asian market.
Reuben Thomas, Sales Director at Abelson Sports, noted that the partnership reflects the depth of the company’s Football Player Markets offering. He added that working with a major Asian industry player supports Abelson’s wider growth strategy and allows its data to enhance SABA Sports’ sportsbook portfolio.
Reuben Thomas, Sales Director at Abelson Sports, said:
‘This deal is a testament to the quality and depth of our Football Player Markets product. Expanding our footprint into the Asian market with such a major player is a key part of our growth strategy.’
Justin Foo of SABA Sports emphasized that detailed and reliable player markets are increasingly important to the company’s clients. He highlighted Abelson Sports’ ability to deliver specialist options, including player saves, offsides, and extra-time pricing, as a valuable addition to its products. Ultimately, the collaboration enables SABA Sports to offer an expanded football betting proposition to its global clients and end users, backed by Abelson Sports’ robust data and pricing capabilities.
Justin Foo at SABA Sports, said:
‘Abelson Sports is an established provider in this space, and their ability to provide niche markets like player saves, offsides, and extra-time pricing adds immense value to our products. We are now well-positioned to deliver an enhanced football offering to our global clients and their end users.’
