Strive Gaming, the specialized North American platform provider, has been selected by Genting’s Resorts World brand to power its highly anticipated entry into the New Jersey online casino market.
The deal positions Strive as the core technical engine for one of the world’s most recognizable gambling brands.
Infrastructure for the Post-PASPA Era
Under the agreement, Strive Gaming will provide its comprehensive Player Account Management (PAM) services. This includes vital operational pillars such as fraud prevention, risk management, and multi-state payment processing. Furthermore, Resorts World will utilize Strive’s Infinity Engine, an automated tool designed to drive player lifetime value through real-time, contextual engagement and personalized marketing.
Executive Confidence in the Garden State
Max Meltzer, CEO of Strive Gaming, expressed his enthusiasm for the collaboration:
“I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform. We are certain Resorts World will prove to be very popular with online players in New Jersey.”
Robert DeSalvio, President of Genting Americas East, highlighted the choice of technology:
“We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services. We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey.”
The launch remains subject to final regulatory approval from the New Jersey Division of Gaming Enforcement, but the partnership marks a major step in Genting’s digital expansion across the United States.
